Itami is for those who have been left aside.
For those who made it alone, in silence, while others watched.
It's for those who don't seek approval, but respect.
For the underdogs, for those who are hungry, for those who do not give up at the first pain but overcome it, dominate it, transform it.
Itami doesn't follow trends. He challenges them.
It's more than a brand. It's a message. A mindset. A revenge.